Welcome to gotoBrazils® Waxing Center! (brazils)
We provide facial and body waxing services in an environment that leads the industry in cleanliness, professionalism, and affordability.
“Appreciate Every Body®” is more than just our registered trademark: Since our inception in October 2011, we have treated everyone with dignity and believe that everyone desires to feel beautiful, regardless of race, age or gender.
“Happiness is Beautiful®” is our registered trademark, too, but it is also our central philosophy. We are in the business of making people look a little better, feel a little more appreciated and be a little more confident.
brazils did not invent waxing, we just improved it. We manufacture the finest vegan hard wax and use it exclusively. We also developed our own elate® brand of pre- and post-wax products to minimize discomfort and to ensure we give the greatest long-term results. elate® products are now considered among the best in the industry.
We offer a full body, all natural, vegan hard wax service for men and women, young and old, in a judgment-free zone.
We Appreciate Every Body®.
Our proven concept giving long-lasting smooth skin produces a recession resistant recurring revenue business model. We offer a unique boutique concept in a modern, comfortable and affordable setting we call the gotoBrazils® lifestyle. We change the way our clients look at waxing and we will change the way you look at a waxing franchise.
We developed an exclusive six-step process for waxing that ensures maximum sanitary preparation, maximum effectiveness of hair removal and minimal pain commonly associated with waxing.
Our private studio wax rooms are designed to give total privacy and comfort. Our lay-down style waxing chairs provide the best angles for our Wax Specialists to give you the cleanest, closest wax possible.
From the all-natural vegan hard wax to our all-natural elate® product line, we truly care about pampering your freshly waxed skin and helping you maintain the best possible results.
As a body positive salon, we are the first waxing salon in the emerging waxing industry that believes you should love your body and feel comfortable in your own skin. No more pressure from unrealistic images about the way you should look in order to be perceived as beautiful. At brazils we, believe that Happiness is Beautiful®.
• No double-dipping — EVER! No more guessing how long your wax has been sitting in your wax room prior to your service. We give you a freshened pot of wax every time!
• No more laying on a flat, uncomfortable massage table or bench where your body is tense and more susceptible to pain! brazils lay-down style waxing chairs provide the best angles to give you the cleanest, closest, wax possible.
• No more having the technician follow you into your waxing room while you get undressed for your service. Brazils offers the highest level of privacy. Our Client Service Representative will lead you to your private wax room and then our Wax Specialist will only come in when you are ready.
Waxing is no longer a “special events only” service. Waxing has gained such wide acceptance that it is now considered a maintenance necessity that outperforms massage, tanning and facials in the list of personal care services.
WHAT KIND OF PROFESSIONAL PERSONAL CARE SERVICES DO YOU USE MOST OFTEN?
|Hair Cut 45.90%||Massage 4.10%|
|Pedicure 9.70%||Tanning 2.00%|
|Hair Color 9.40%||Facial 1.90%|
|Manicure 8.90%||Other Hair Removal 1.50%|
|Waxing 5.20%||Body Treatments 1.10%|
|Hair Highlights 4.90%||Other Services 3.20%|
Founded: October, 2011 in Tallahassee, Florida
Headquarters: Jacksonville, Florida
Company Locations: Tallahassee, Jacksonville & Gainesville, Florida.
Edward Blocker, CEO
Becky Blocker, Secretary/Treasurer
Shane Saltink, COO
Eric Meltzer, CFO
Franchise Offering: Began April, 2017
Industry Segment: Personal Services, Hair Removal
European Wax Center
Uni K Wax Center
Waxing the City
Marketing Statements: Happiness is Beautiful® Appreciate Every Body®
Mon-Fri 9:00 AM -8:00 PM
Saturday 9:00 AM -6:00 PM
Average Unit Volume: $1,019,394
Square Footage: 1,600-2,000
Square Feet Investment: $131,670 – $253,700 (no land)
Franchise Fee: $35,000
National Marketing Fund: 2%
Annual gross revenue for the affiliate owned salon in Jacksonville*
*FDD Item 19
The disclosure is based on unaudited information reported by the affiliate owned salon from September, 2015 to August, 2016. Gross revenue from the affiliate owned salon includes the sales of services and retail products.
|Size of Facility (sq ft)||1,600||1,800|
|Rooms initially operated||4||6|
|Initial Franchise Fee||$35,000||$35,000|
|Initial Inventory Package||$7,500||$14,000|
|Architect & Design Fees||$4,500||$6,000|
|Rent (1 mo) & Security Deposit (1 mo)||$7,000||$9,000|
|Branded Items Package (Signage)||$7,500||$12,500|
|Furniture, Fixtures & Equipment||$18,000||$22,500|
|Technology Expenses & Licenses||$5,500||$5,700|
|Licenses Utilities & Deposits||$500||$1,000|
|Additional Funds for First 3 Mo.||$28,000||$34,000|
|Total – ITEM 7||$131,670||$253,700|
brazils is operated and managed by the same people who founded it. The ownership of brazils has built the entire organization from the ground up. That is unique among the major franchisors. The leadership of brazils knows what works and what does not work. There’s no experimenting with untested business practices that worked in other industries but don’t work in our industry.
Edward is the principal founder of brazils and has managed all aspects of its operations since inception. Edward began his career as a regional sales manager for Motorola where he became the second youngest regional manager in Motorola history. In 1991, Edward founded Saber Communications which was sold to an affiliate of Nextel for $50 million in 1995. Edward was the founder of Changes, a healthcare company based in Tulsa, OK. He holds a degree in Marketing from Georgia State University.
Shane joined brazils in June 2013 and is responsible for the day-to-day operation of the brazils waxing studios. For 15 years, Shane has been responsible for the operations and systems management of multiple multi-million dollar businesses where his focus has been on innovation and automation. Between 2006 and 2010, Shane was the COO and CIO for Changes, based in Tulsa, OK.
Eric joined brazils in September 2014 and has almost 30 years of investment banking and corporate financial experience. Eric has worked at Drexel Burnham Lambert, Chemical Bank’s Investment Banking Group, and Brenner Securities. In 1994, Eric assisted Edward in raising $38.7 million to finance 28 acquisitions, thereby making Saber Communications the sixth largest company in the specialized mobile radio industry. Eric received a B.A. degree from the University of Rochester and an MBA from the University of Chicago.
Becky is a co-founder of brazils and is responsible for maintaining all company accounting systems as well as all books and records. Becky also acts as manager of all purchasing and payables. Prior to co-founding brazils in 2011, Becky performed similar functions at Changes. Becky is a graduate of Augusta Tech.
1. Strong Franchisor Management
2. Extraordinary Per-Location Revenue
3. Modest Required Investment
4. Very Satisfied Customers, Stellar Online Reviews
5. Growing Acceptance = Growing Potential Customer Base
6. Industry Leading Systems
7. Superior Training
From site selection consulting to design assistance, the brazils team will be with you every step of the way. Our team can help you find just the right spot and work to optimize the space so you get a great value for your investment. The best location is not always the one that is the most expensive.
Opening day should not signify that your team is the best it will ever be. We think pre-opening training is critical but ongoing training is crucial. Before your doors open, your team will have experienced a week with us at the corporate training center AND a week with us at your location. We also remain for a week AFTER opening to continue to work on the rough edges. At three months and at nine months after opening, we provide follow up training to be certain your team continues to provide best-in-class service value.
Our operating systems include an operation manual, online booking software (and app), and a POS system guidebook. We even supply an in-room tablet with custom software to enable communication and efficiency between the Wax Specialists and the front desk. All training materials are housed on your password-protected online training portal so your team can train at times that are most convenient for you.
Prior to opening our first location, we were so underwhelmed with the quality of waxing related products that we manufactured our own. Now you can rest assured the products you use on your clients are the finest made with hundreds of thousands of treatments to their credit.
We are the first in the emerging waxing-only industry to promote Body Positivity. We believe you should love your body and feel comfortable in your own skin. We do not use pressure from unrealistic images about the way you should look in order to be considered beautiful. The Happiness is Beautiful® national marketing exposure and your local marketing presence should separate you from the competition.
Our clients love our clean, affordable and professional services which we provide in an almost clinical yet comfortable environment. This provides a great customer experience. Great customer experience + low startup costs = a great investment opportunity for you.
*Please refer to our FDD for in-depth information about start-up cost.
brazils may grant you the opportunity to become part of the brazils family.
The necessary qualifications include: